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Tradition · Asia Pacific

Gion Matsuri

A month of neighbourhood ritual, heirloom display, shrine movement and monumental floats whose night streets often reveal more than the parade grandstand.

Kyoto, Japan · All July; the parades on the 17th and 24th

WHY IT MATTERS

A month of neighbourhood ritual, heirloom display, shrine movement and monumental floats whose night streets often reveal more than the parade grandstand.

THE NIGHT

What you’re here for

  • Yoiyama - the streets close and become a night market
  • Pontocho after
BASE CAMP

Where to stay

  • Gion and Higashiyama, booked far ahead
  • Downtown Kyoto near Karasuma
BETWEEN IT ALL

What to eat

  • Kaiseki, if you booked
  • yakitori on Pontocho
  • hamo, which is the July fish
BEFORE YOU BOOK

Know before you go

  • Book central Kyoto with cancellation; paid parade seats and the detailed city guide release closer to July
  • The Yoiyama evenings before each parade are the better experience - the parades themselves are slow and very hot
  • July in Kyoto is brutally humid. This is the one real cost
QUICK ANSWERS

The practical bits

when is gion matsuri

Typically All July; the parades on the 17th and 24th. Next edition: 1 July 2027. Dates are set.

what is yoiyama

A month of neighbourhood ritual, heirloom display, shrine movement and monumental floats whose night streets often reveal more than the parade grandstand.. Typically All July; the parades on the 17th and 24th.